About Us

“My father always dreamed of having a gentleman's farm and wanted to call it White Lane Farms. White gravel, tree-lined lanes leading to the farm. He was never able to achieve that dream, but through his teachings of hard work and commitment to the process, I was able to find my dream. To start my White Lane.
Since I was in my teens, my dream was to start my own company. I am fortunate enough to have done it twice. White Lane Group is a dedication to continue my father's commitment. To help other entrepreneurs and business owners start or continue to build their dream while on a path to growing success." – Andy Oliver
Andy Oliver, with 25+ years of senior executive experience, new business development, and owning his businesses, brings a wealth of knowledge in numerous fields and specialties to White Lane Group. Andy is an accomplished hands-on leader with outstanding operations and new business development skills. He is well versed in developing highly collaborative teams that are accountable and operate with integrity, building culture, integrating people and processes, driving results, and growth, which allows him to provide a complete approach to collaborating with clients to achieve their growth path. While growing one of his businesses, Andy found himself stuck in a situation that you are probably familiar with. He was in a cycle of consistently working towards growing his business with what felt like limited upward momentum. It was then he looked for an updated and better planning process and found the STUCK method. This simplified process that helped streamline his planning to produce results and ultimately led him to successfully selling his business. Andy is able to provide this unique and proven method on growing your business through a systemized process. He has been in your position and knows the business solution that you are looking for, and it's not under mountains of planning documents or hidden between the pages of a self-help book. With expertise you can trust, Andy is the premier Business Consultant in Wisconsin and Illinois and is able to guide you and your business in planning, financial reporting, operations and new business development, aligning staff and prioritizing initiatives to unlock your unlimited growth potential or successfully seek an exit strategy for your business. Our Traits: · Entrepreneurial: Self-starter with a bias toward action and the ability to thrive in a fast-paced, fluid environment
· Problem Solver: Excited by tackling new challenges in innovative ways
· Collaborative: Experience building strong relationships internally and externally
· Analytical: Data-driven and detail-oriented
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